Berkeley’s Advertising Powerhouses: Innovating the Business of Shopping Landscape

Welcome to the next edition in our series focusing on companies operating in the Advertising industry. In this article, we’re showcasing a range of innovative companies headquartered in the vibrant city of Berkeley, California. These companies are leading the way in their respective sectors, using cutting-edge technologies and creative strategies to connect brands with consumers and drive business growth.

From artificial intelligence-enhanced marketing platforms to modern brand designers, neuroscience-driven market research, and content sourcing platforms, these companies are pushing the boundaries of what’s possible in advertising. Each one is quintessentially Berkeley, reflective of the city’s culture of innovation, creativity, and tech-forward thinking.

Whether you’re a marketing professional looking to discover upcoming trends, a business owner interested in engaging with these companies, or simply a technology enthusiast, there’s much to learn from these leaders. Let’s dive in and explore these fascinating firms., founded by Benjamin Fletcher, Mike Werner, and Ryan Begley, stands at the frontier of chat and conversational experiences. Using data generated from user interactions with messaging and AI chat assistants, this company positions brands at eye level with consumers, creating contextual and personalized connections. They optimize customer engagement across a wide range of industries. Connect with them on Facebook and LinkedIn.


Founded by Marc Angelone and Noah Abelson, ShareRoot is meeting the massive demand for quality content in the social marketing landscape. Their SaaS platform enables brands to quickly source relevant User Generated Content for marketing needs, offering an easy-to-use system to organize this content. Join their conversation on Facebook, LinkedIn, and Twitter.


Focusing on brand design and e-commerce experiences, Pattern helps founders and visionaries capture the intersection of culture, community, and commerce. Founded by Michael Janiak, the firm offers expertise in various areas from brand marketing to UX Design. Catch them on Facebook, LinkedIn, and Twitter.


Melding neuroscience with market research, NeuroFocus brings a revolutionary approach to understanding consumer response. Founded by A. K. Pradeep and Caroline Winnett, the company offers EEG brainwave analysis paired with eye-tracking to provide insight into the consumer subconscious. Connect with them on LinkedIn and Twitter.

Pulpo Media

Top-ranked Hispanic media and tech company, Pulpo Media provides online media solutions to efficiently engage the Hispanic demographic. Founded by Justin Kuykendall, they’ve solidified their position as industry leaders. Connect with them on Facebook, LinkedIn, and Twitter.


Dabble, founded by Luc Pettett and Mary Hodder, offers an innovative video search service. Providing a unique approach to video search, Dabble uses data and human preference activity to offer relevant video content from diverse sources. Join them on Facebook and Twitter.


Addis is a leading name in the field of advertising and marketing. Stay updated with their latest offerings on Facebook, LinkedIn, and Twitter.

Off Base Productions

Operating in the fields of advertising and digital marketing, among others, Off Base Productions offers comprehensive marketing solutions. Connect with them on Facebook, LinkedIn, and Twitter.

John McNeil Studio

Operating at the intersection of advertising and CRM, John McNeil Studio is another notable player in Berkeley’s vibrant advertising scene.

Citizen Group

Citizen Group, founded by Robin Raj, develops multi-faceted communications solutions, placing a strong emphasis on building enriched customer relationships. Connect with them on LinkedIn.

Cannabis Now

Cannabis Now, founded by Eugenio Garcia, is a digital media company offering a blend of publishing and advertising services. Stay updated with their latest offerings on Facebook, Twitter, and LinkedIn.

We hope this overview gives you a starting point to explore the depth and variety of innovative advertising companies, right here in Berkeley, California. Stay tuned for more in this series as we continue to spotlight cutting edge companies in the world of advertising and beyond.

Written by Mark Smith

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